{"id":118,"date":"2024-07-20T07:17:38","date_gmt":"2024-07-20T07:17:38","guid":{"rendered":"https:\/\/live.21lab.co\/growlab\/?post_type=nproject&amp;p=118"},"modified":"2024-07-20T07:17:38","modified_gmt":"2024-07-20T07:17:38","slug":"product-strategy-consulting-for-linethemes","status":"publish","type":"nproject","link":"https:\/\/liliroseofficial.com\/index.php\/nproject\/product-strategy-consulting-for-linethemes\/","title":{"rendered":"Product Strategy Consulting for Linethemes"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h3 class=\"wp-block-heading no-margin\">1. Overview<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>As a global player in the telecoms industry, Vodafone\u2019s reputation thrives on their ability to innovate and adapt to market trends. To that end, the Marketing Academy in Vodafone was seeking a relevant, in-depth and effective professional education course to sharpen the digital skills of their workforce.<\/p>\n\n\n\n<ul class=\"wp-block-list list-style1\">\n<li><strong>Client<\/strong>: Vodafone<\/li>\n\n\n\n<li><strong>Industry<\/strong>: Retail Industry<\/li>\n\n\n\n<li><strong>Services<\/strong>: \u00a0Consulting Services, Website\u00a0Design &amp; Development<\/li>\n\n\n\n<li><strong>Via<\/strong>: \u00a0<a href=\"https:\/\/digitalmarketinginstitute.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">digitalmarketinginstitute.com<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h3 class=\"wp-block-heading no-margin\">2. Challenge<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>As Head of Global and Commercial Learning and Development at Vodafone, Mohsin Ghafoor\u2019s task was to raise standards in digital marketing, across the group.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Our aim was that every marketer at Vodafone reaches what we would describe as a minimum acceptable standard of digital marketing skills, knowledge, and capability, and be able to apply that to their day job and have an impact on our customers.<\/p>\n<\/blockquote>\n\n\n\n<p>But not only does Vodafone have a very large workforce, it is also spread all over the world. Natasha Brookes is a Learning and Development Specialist at Vodafone. For her, it was clear that a digital marketing course needed an online solution.<\/p>\n\n\n\n<p>Vodafone is a large global organization. In order to reach all of the marketers within the different markets, what better way to do it than having one place where marketers can come and learn? And it will be a consistent learning approach.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h3 class=\"wp-block-heading no-margin\">3. Solution<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>The Digital Marketing Institute realized early on that Vodafone is a company that wants to set the pace, not just keep up with it. They didn\u2019t just want a foundation to their digital marketing, they also wanted to train their staff to be up-to-date and current in their knowledge and skills, so they could anticipate what their customers would want.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I had the greatest degree of confidence in the Digital Marketing Institute, both in terms of quality of content and their global certification standard, which we could apply across all of our markets &#8211; stated Ghafoor<\/p>\n<\/blockquote>\n\n\n\n<p>Fortunately, the Vodafone Marketing Academy had a learning management system, or e-learning system, already set up. Having a learning management system meant that their staff already knew the benefits of learning online. The next step was to find the right partner, to provide the content the company needed.<\/p>\n\n\n\n<p>To get Vodafone started, The Digital Marketing Institute began by carefully picking topics and courses that were most relevant to Vodafone and their staff. They then agreed a global user license that gave Vodafone\u2019s staff access to 15 of the DMI modules. Their staff could choose from modules in both the Professional Diploma in Digital Marketing and from the Specialist Diplomas.<\/p>\n\n\n\n<p>Logi Analytics was ultimately acquired after more than doubling their close rate from 11% to 25% in 4 quarters.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h3 class=\"wp-block-heading no-margin\">4. Results<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>The Digital Marketing Institute team then worked with Vodafone to integrate core modules and content into their e-learning system to make it easy for their global workforce to train together, wherever they were, and whenever it suited. The video-based learning content is now used by Vodafone Marketing Academy staff all over the world.<\/p>\n\n\n\n<p>A launch was also successfully supported by with a range of creative promotions \u2013 from e-flyers to newsletters and helped generate awareness and enthusiasm for the courses through internal campaigns. Today, The Digital Marketing Institute continues to work with Vodafone to certify their workforce, and help the company realize their full digital potential.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Small business consulting and website design<\/p>\n","protected":false},"featured_media":119,"template":"","nproject-category":[32,37],"nproject-tag":[25,28,35],"class_list":["post-118","nproject","type-nproject","status-publish","has-post-thumbnail","hentry","nproject-category-financial","nproject-category-technology","nproject-tag-branding","nproject-tag-consulting-services","nproject-tag-product-design"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/liliroseofficial.com\/index.php\/wp-json\/wp\/v2\/nproject\/118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liliroseofficial.com\/index.php\/wp-json\/wp\/v2\/nproject"}],"about":[{"href":"https:\/\/liliroseofficial.com\/index.php\/wp-json\/wp\/v2\/types\/nproject"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liliroseofficial.com\/index.php\/wp-json\/wp\/v2\/media\/119"}],"wp:attachment":[{"href":"https:\/\/liliroseofficial.com\/index.php\/wp-json\/wp\/v2\/media?parent=118"}],"wp:term":[{"taxonomy":"nproject-category","embeddable":true,"href":"https:\/\/liliroseofficial.com\/index.php\/wp-json\/wp\/v2\/nproject-category?post=118"},{"taxonomy":"nproject-tag","embeddable":true,"href":"https:\/\/liliroseofficial.com\/index.php\/wp-json\/wp\/v2\/nproject-tag?post=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}